Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday

Born May 29, 1918, Kihachiro Onitsuka founded ASICS in 1949, maintaining an active role in the company until his passing on September 29, 2007. To commemorate what would have been its founder's 100th birthday, the brand is debuting a selection of sunflower-hued gear. The yellow hues reflect both Onitsuka's upbeat temperment and the artwork of Vincent Van Gogh, which Onitsuka was extremely fond of. "Much like sunflowers, he always headed toward the light and this was reflected in his personality ...